Receipts, Not Promises.

I don't coach off theory. Everything I teach, I've already done, built, scaled, sold, and reinvested. Here's the track record.

TWO COMPANIES, BUILT AND SOLD

I started Force Masonry Construction in 2017 with myself, my dad, and three part-time employees. No outside investors. No safety net. Just a decision to bet on myself.

In 2020, I added a second business line, Force Basements, and kept building both at once.

The growth, year over year:

  • 2017: ~$500,000
  • 2018: ~$800,000
  • 2019: ~$920,000
  • 2020: ~$1 million combined
  • 2021: ~$1.8 million combined
  • 2022: ~$2.8 million combined
  • 2023: ~$3.5 million combined
  • 2024: Nearly $6 million combined
  • 2025: ~$7 million combined — the year I sold both companies at a 9 multiple

That’s not luck. That’s nine years of leadership, systems, hiring right, and reinvesting in myself every step of the way.

REAL ESTATE WINS

Self-Storage — Pekin, Illinois Started the year with two self-storage facilities. Sold the first one. The second is currently being remodeled with rents being raised, and it’s headed for sale as well — the same playbook that’s worked before.

Commercial Building — Owned 5 Years Bought this building for $120K, five years ago, to operate Force Masonry Construction and Force Basements out of. When I sold both companies, I kept the building and turned it into a leased commercial property — another piece of steady cash flow, no longer tied to me running a business out of it.

From 0 to 43 Doors — In One Year I started this year with zero multi-family units to my name. As of now, I’ve closed on 43 doors across three deals — and I’m under contract on a fourth that would bring that number to 79.

  • 24-Unit, Peoria, IL — Purchased for $970K. Appraised just under $1.5M immediately after closing, putting roughly half a million dollars of equity on the books before I did a single thing to the property. Plan: invest no more than $200K over the next 18–24 months to stabilize the rent roll, with a target sale of $2M–$2.4M.
  • 13-Unit — Purchased for $780K. Appraised at $1.15M. Instant equity on day one.
  • 6-Unit — Purchased for $410K. Appraised at $600K. Instant equity on day one.
  • 36-Unit (Under Contract) — A value-add opportunity worth nearly $1.2M, requiring only $300K–$400K to capture it.

Every one of these deals was bought below appraised value on purpose. That’s not luck — that’s underwriting, patience, and knowing exactly what a property is worth before everyone else does.

WHY THIS MATTERS TO YOU

Every number on this page isn’t a brag — it’s a credential. When I tell you how to scale a team, fix a cash-flow problem, or push through a plateau, I’m not guessing. I’ve sat in the exact chair you’re sitting in, with my own money and my own risk on the line, and I’ve come out the other side.

This year I also checked off a lifelong dream and bought a 2024 Ferrari 296 GTB — proof that when you build it right, the wins show up in more than just the bank account.

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